Google’s New Update – Webmaster Central Blog
Google Webmaster Central Blog Update – Friday, September 23, 2016
- Penguin is now real-time. Historically, the list of sites affected by Penguin was periodically refreshed at the same time. Once a webmaster considerably improved their site and its presence on the internet, many of Google’s algorithms would take that into consideration very fast, but others, like Penguin, needed to be refreshed. With this change, Penguin’s data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after we recrawl and reindex a page. It also means we’re not going to comment on future refreshes.
- Penguin is now more granular. Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.
What This Google Algorithm Update Means
Long story short, this update helps block the cheaters, people who are using link schemes, and buying into cheap link building schemes from India (and a lot in the USA).
It’s great news for anyone building out their site with quality content instead of 500 standard page word fluff and content junk.