Page speed is a ranking factor and conversion rate factor in a website. People are likely to leave a website if it takes more than 7 seconds to load, and about 4 seconds on average.

With optimization techniques, a website can load in 1 second.

If you are interested in finding out more about load testing and it’s features you could visit somewhere similar to https://www.apicasystems.com/load-testing/features/ for more information. Here is a deeper analysis: https://theqalead.com/tools/free-test-management-tools/

“Walmart did a study and found that their website gained
2% in online sales for every 1 second of improvement.”

So if your website loads in 8 seconds and you improve the load speed by 6 seconds, that’s a 12% gain in your potential lead volume.

Things We Do To Make Websites Load Faster

• Move to a dedicated server and get off shared hosting
• Compress text content
• Minimize Javascript code sizes
• Minimize CCS style scripts
• Reorganize the loading of all scripts (optimize the critical rendering path)
• Resize all images to hash-code
• Test mobile and desktop versions for 90%+ page-speed score in Google Insights